Concepting and designing high-performing social content for a global paint brand.
While working with IBM iX, I helped shape Sherwin-Williams’ social media presence by concepting and designing content tailored to both DIY consumers and professional audiences. I created platform-specific visuals for Instagram, Facebook, Pinterest, and Twitter, balancing brand storytelling with performance-driven content. My work included leading creative for the Color of the Month campaign, from early concepting through art direction and execution.
Sherwin-Williams:
Content Creation
My Role
Social Media Designer, Art Director
Collaborators
Project Lead, Client Services, Data Analyst
Color Card Photoshoot
IBM iX photographs the Sherwin-Williams color cards in scenarios where the background and props relate to the color name concept and/or color. For the color of the month announcement posts, I was in charge of conceptualizing, sketching, gathering props, and providing art direction during the photoshoots.
Color of the Month Instagram story intros
Created high-performing social content that increased engagement and impressions across multiple platforms
Designed audience-specific content strategies for both DIY consumers and professional audiences
Led end-to-end creative for Color of the Month, including concepting, sketching, prop styling, and on-set art direction
Strengthened my ability to design for brand expression while optimizing for social performance
Impact and Learnings
"Stephanie is very detail-oriented. We create nearly 100 assets every month for our social calendars, so having a designer who’s able to juggle a lot of things is a really, really great thing.”
— Project Lead / IBM
“[Stephanie] is a self-starter and great problem solver, who always finds a way to make things work.”
— Client Services / IBM