Designing an Apple-native, intelligence-powered outage reporting experience.

Florida Power & Light partnered with IBM to explore how Apple Intelligence and App Intents could make it easier for customers to report power outages quickly and accurately. As the sole designer, I created an end-to-end iOS concept using Apple’s design system to demonstrate how intelligence-powered actions and natural language could streamline an otherwise stressful experience.

Florida Power and Light

My Role
Product Designer

Collaborators
Tech Lead, Product Manager

Reporting an outage usually requires navigating a long menu, entering personal details, and confirming multiple steps, all while the customer may be without power. FPL wanted a flow that was faster, hands-free friendly, powered by on-device intelligence.

Our goal: Design a modern, Apple-native experience that reduces friction and gets help to customers faster.

The Challenge

Embracing the shift in browsing paradigms

Old: Command-based user interfaces

New: Intent-based outcome specification

I designed a streamlined iOS flow that uses App Intents and Apple Intelligence to allow customers to report an outage using natural language.

The Solution

Outcome

The final concept demonstrated how Apple Intelligence could meaningfully improve outage reporting by making the process faster, more intuitive, and less stressful. FPL walked away with a clear, implementable vision for a future-forward customer experience, and our IBM team used the concept as a reference for future utility-sector explorations.

Key UX Improvements

  • Natural Language Input
    Users can simply say, “Report an outage at my home,” and Apple Intelligence handles the rest.

  • Contextual Autofill
    App Intents pull in saved addresses and account data to reduce manual entry.

  • Guided Confirmation
    The flow keeps users informed, with clear visual checkpoints and a final confirmation before submission.

  • Delivered an end-to-end product concept grounded in real system capabilities and Apple’s native design patterns

  • Translated complex technical functionality into a clear, human-centered experience for high-stress scenarios

  • Strengthened my ability to design for voice, natural language, and hands-free interactions

Impact and Learnings

“Stephanie jumped into the challenge with zero hesitation and designed the user experience for multiple journeys of using Apple Intelligence as a consumer. She was easy to work with, amenable to iteration, great at suggesting improvements or changes in direction and very effective with her communication of delivery timelines.”
— Senior Managing Consultant / IBM

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