Improving consistency and usability across IBM.com.
IBM aimed to deliver a seamless, human-centered experience for clients by transforming IBM Marketing into an adaptive, integrated growth platform. I contributed to this transformation by helping redesign IBM.com with a focus on usability, responsiveness, and system consistency.
IBM Digital Transformation
My Role
Product Designer
Collaborators
Design Lead, Senior Product Designer, Dev Team, Project Manager
Content Audit & Component Mapping
We reviewed live IBM.com pages, auditing content and mapping page components to the Carbon design system. This helped identify inconsistencies and opportunities to standardize reusable patterns.
Key Activities
Responsive Assessment
I tested pages across devices and browsers using Browserstack, logging issues in Airtable. This ensured components and layouts functioned reliably across screen sizes and platforms.
Applying Carbon to IBM.com
A major part of the project involved designing consistent, reusable page experiences across IBM.com while leveraging the Carbon design system. I worked directly with internal teams who owned specific page types, including Product pages, Education pages, and Case Study pages. For each page type, I:
Met with stakeholders to understand content structure, goals, and unique user needs
Designed page templates using Carbon components for consistency and scalability
Addressed edge cases by collaborating with the Carbon design system team to create new components when needed
Contributed components and variants back to the design system for reuse across IBM.com
Delivered a more consistent, usable IBM.com experience through system-driven design
Collaborated across multiple internal teams to understand complex content and user needs
Contributed to the Carbon design system, improving scalability and flexibility of components
Strengthened my skills in product design at scale, auditing large content systems, and designing templates that balance immediate user needs with long-term system consistency
Impact & Learnings
“I was blown away with your talent and work ethic! You were truly an engine behind the experience and I can’t thank you enough for your work and positive energy for the team.”
— Design Lead / IBM
“You’re diligent, you have attention to detail and you’re not afraid to raise your hand. You’re a great collaborator, you give advice, and you learn with us.”
— Product Manager / IBM