Scribble: Where Art and Mind Meet
A multi-year journey transforming art therapy research into a brand, product line, and App Store–featured iOS app.
Scribble began as my college senior thesis, exploring how creativity can support emotional well-being. What started as research evolved into art therapy-inspired activity cards, and eventually into a mental health app designed to help people reflect, create, and slow down.
My Role
Founder, Product Designer, Brand Designer, Social Media
Collaborators
App Co-Founder & Developer (my husband!)
My senior thesis research focused on the benefits of art therapy, creative behaviors, and hemisphere integration with a couple of key insights:
People want mental health tools that feel approachable.
Drawing and journaling reduce emotional overwhelm when in a structured format.
People are better able to put words to emotions after a creative exercise.
My thesis concluded with an early prototype and exploration into how design can remove the barriers preventing people from engaging in creativity for their mental health.
The Origin
After graduating, I turned my research into a physical deck of art therapy-inspired activities. The cards quickly gained traction on Etsy, accumulating positive reviews from both individual users and therapists. This stage established Scribble as a brand and laid the groundwork for something much more scalable.
Bringing Scribble to life
Etsy orders
3.3k
4.9★
avg rating
587
reviews
The card users expressed interest in more prompts, a private journal and a place to save all of their creations. The next step was clear: a digital experience that expands Scribble into something structured, calming, and always accessible.
The Scribble Journey App
Key Features:
Free Weekly Scribble: A themed drawing prompt each week
Activities: Expanded exercises inspired by the original cards
Journal: A distraction-free space for reflecting after drawing
Journey: A private record of past entries
Available on iOS and iPadOS
6.6k
downloads
3
App Store features
90
territories reached
Since launch, Scribble has grown organically into a meaningful creative mental health tool. The app has been featured multiple times on the App Store, supported thousands of users through weekly activities, and accumulated a large library of drawings and journal entries created within the platform.
Building Scribble deepened my understanding of designing for emotional safety, creating calm and intentional UI, and balancing delight with simplicity while shipping features as a small two-person team.
Impact
“I love this app. I use it almost daily between giving clients ideas and myself and my family.”
“I have been in therapy for a very long time and [Scribble] is so helpful not just for my mental health but also my ADHD.”
“I lead the weekly art activity in a trauma treatment facility and these [cards] are perfect!”
“This is the best group therapy tool I have found in a long time.”
